real-estate-broker-indianaThinking about selling your home in Northwest Indiana and Northeastern Illinois? Let me list your property and bring my 35 years of extensive experience selling real estate to ensure you get the best price for your home in the quickest time possible.

I’ll show you how to prepare your home for sale, maximize the exposure of your listing, promote your home to the extensive broker community in the area and explain the best ways to market your home to the general public.   Together, we’ll make sure the home is priced correctly for the current market and property conditions to ensure a quick sale for maximum value.

Selling a home is not something to approach in a casual manner.   Chances are, your home represents a significant portion of your net worth.  For many people, selling property will represent the most significant transaction they perform in their life.  When it comes to selling your home or other property, you need support and guidance a professional real estate agent that knows the market, understands the nuances of a successful real estate transaction and can help guide you through each step of the process.

A successful real estate transaction is a complex transaction.  Below,  I have outlined just a few things you will need to consider in the real estate sales process that will help to make selling your home as successful and profitable as possible.

  • Marketing Your Home
  • Staging Your Property
  • Developing a Disclosure Package
  • Marketing and Promoting your Property to the Public
  • Marketing and Promoting your Property to Real Estate Professionals
  • Utilizing the Internet

Marketing Your Home
Depending on the location, type of property (residential, commercial, income producing), listing price and urgency of sale, I employ many different marketing strategies to gain exposure for your listing and to ensure the maximum visibility and number of showings possible.

First, I will list your home on the Multiple Listing Service to ensure the property is searchable by individuals and other brokers in the area.  Second, I will photograph your home to showcase the best features, inside and out, to show your property in the best light possible.

Depending on the property, I sometimes use other tools such as open house showings, broker promotions, and secondary marketing and promotion channels to give the property the best exposure possible.

patricia-maccoy-real-estate-indianaStaging the Property
One of the most important things to do when preparing your home for listing is the staging process.  Staging is used to present your property in the best possible light.  Start with a general cleaning, a fresh coat of paint inside and out and freshen up the yard and landscaping to maximize curb appeal.  Keep colors as neutral as possible when choosing a paint color for the interior.  New buyers may not share your passion for candy apple red walls or lime green ceilings.

Inside, de-clutter, organize and remove personal items and knick-knacks to create a clean, open living space.  Store excess clothes, furniture and boxes from the garage in a storage facility to make the spaces look bigger and present a more open feel.  Replace worn, outdated furniture or consider renting updated furniture during the listing period to give the overall space a fresh updated look.

Developing a Disclosure Package
Making accurate and comprehensive disclosures will reduce negotiations, and minimize future legal liability.  Ensuring accurate disclosures are presented to the potential buyer prior to the negotiation process will allow a potential buyer to quickly assess your home and make a more informed offer.  You will need to make disclosures relating to things such as regulated construction or design materials, potential environmental hazards and city conservation ordinances just to name a few.  I have extensive experience and knowledge drafting these disclosure statements and understand the requirements in the local markets.  I will work with you to prepare a full disclosure package prior to marketing your home to ensure an accurate and timely set of disclosures may presented to any potential buyers.

Marketing and Promoting Your Property to the Public
Marketing your property to interested, qualified and motivated buyers is the best way to ensure you receive the highest selling price for your home.  I use many tools such as the MLS, open house tours, special showings, mailings, online marketing and email marketing to ensure your property receives the maximum exposure possible.  Neighbors, friends and word-of-mouth exposure can also bring potential buyers to your listing.

Marketing and Promoting Your Property to Real Estate Professionals
Most real estate agents that work with sellers, also represent buyers that have already been pre-approved for a mortgage.  These agents want to find the right home for their client and close a transaction as quickly as possible.  By listing with me, I will ensure that your property gets the maximum exposure with local real estate professionals and through the MLS.  I use tools to promote your property to local real estate brokers and agents throughout Northwest Indiana and Northeastern Illinois  such as broker open house showings, email and web marketing and newsletter campaigns.

HOUSEUtilizing the Internet
It goes without saying that if you are reading this page, you understand the value of utilizing the Internet for buying or selling real estate.  I understand the importance of online marketing, and I am constantly investing in tools to give my clients greater exposure for their listings through the internet.

Once I have located the right buyer for your home, I will aggressively negotiate the best sales price and most favorable terms for you. I actively manage the sale during the escrow period, attending inspections, keeping track of important deadlines, and making sure your real estate transaction stays on track!  I have been selling real estate in Indiana for over 35 years, and I deal with many of the real estate professionals, escrow agents, brokers and title companies on a daily basis.  My experience and expertise will help make the sale of your home go as smoothly as possible.

Please contact me using the form below and let me provide a free evaluation of your potential listing.